Have you sat next to the proud owner of a brand new premium-class big sedan or sporty coupé? Or a cross-over or an off-roader? The owner might mention, that when he bought the car, he was told that it came with 4000-5000 € worth of extras as a promotional gift. Then he undoubtedly goes on to demonstrate everything he has got “for free”. Most of the new toys or gimmicks are activated with switches and buttons and levers situated in the mid-console, where just ten years ago one would find only a gear-lever, the handbrake and often the levers to open the side windows.
As I walk in different cities I tend to look at cars both moving and parked ones. It is a habit from my first years working with cars, visiting motor-shows and reading motoring magazines.
Lately a funny trend has begun to come up: among the so-called big sedans there is a new trend in the side-view of the cars. Without any distinction between makes, the car’s side profile makes me think that one single designer seems to have influenced the whole industry!
I am talking about the down-sloping roofline at the rear and the almost identical lines of side-windows on many of the cars indicating one single designer and one single source for the windows.
No, I don’t mean there is anything wrong with that view. It is just that you have to walk around the car to identify the make and model. From the side they all look alike.
In Decembre 2013 CITROËN unveiled (at the Carrousel du Louvre, one of Paris’ most emblematic venues) at an event attended by Chinese journalists and the international press: the DS 5LS. This is a new luxurysaloon produced at the Shenzhen Citroen-Chang’an joint venture plant in China.
The new luxury saloon is a further step in the development of the DS brand there. The DS 5LS aims at combining the size impression, look and cabin roominess with the French sophistication,
style and power typical of a (Citroen) DS.