The automotive brand that perfectly matched the challenge of this year Milano Design Week was, in my humble opinion, Peugeot. They presented indeed excellent examples of furniture, design and art, at the right place, the right time, the right spirit.
Excellent examples of avant-garde creativity banking on cultural traditions, natural materials, craftmaship modern technology, artis’t freedom and design discipline.
Daimler AG’s CEO, Dieter Zetsche has offered his shareholders general annual meeting an exclusive preview of a new SUV with a sleek fastback design. The unveiling was part of his announcement of an unprecedented product offensive against Mercedes-Benz strongest competitors.
The image shown by Zetsche has no clear reference to its size but the understanding is that the model shown will fit in the upmost market segment and will be ready to contrast the new Audi Q7 and BMW 7X.
Mr Zetsche told the shareholders audience: «we see a great potential for a Mercedes that combines the features of a sports car with those of a SUV”.
Mercedes-Benz is said to be unveiled a “Concept” of the new SUV at the Beijing Motor Show on April 20th.
Gilles Vidal, director of Design Peugeot, in charge of the automotive design centre as wel as the Peugeot Design Lab, was in Milano for the Design Week.
In this 3 minutes interview he replies to three questions we have asked him on the occasion and tells the mission of Peugeot Design Lab.