meeting the client's demands, even numerous car makers are now reviving past icons and models to produce limited-edition vehicles that break the traditional standards of present models to offer real "tailor-made" cars, always according to personalization possibilities.
"What will the future look like? I mean - said again Nuccio Bertone- the architecture conceived by mechanic engineering. The designer is consulted more today than in the past, concerning the suggestion of modifications which help him in his work, and he therefore collaborates actively with the architect or engineer. The position of the engine, all in the front or in the rear, the central engine, the wheel position, the pace, etc., are all imperative design restrictions which condition and limit the role of the designer. Aerodynamics has become increasingly important. Now that the average coefficients have reached a level of 0.30 and below, we have understood that it is useless to exasperate this concept to the detriment of other design elements. Great attention is paid to aerodynamic studies in order to improve the problems connected with comfort (swishes, whistling, etc.) and numerous other restrictions referred to circulation and the regulations established by the different countries. Italian car body manufacturers have a tradition as forerunners in the field of design trends. We have had to continuously create and invent solutions and ideas which would earn us a place in the avant-garde of innovation."
The Bertone coachbuilder's workshop was first established in Turin by Giovanni Bertone in 1912. Specializing first in the construction of carriages and then, from the twenties onward, of automobiles, the company began production on an industrial scale after the war. In 1961 the Grugliasco plant came on line and is still producing Maserati premium cars in moderate annual volume (under 100,000 units per year). A number of special versions of models from the Fiat Group.
The one hundred years of activity of Bertone covers almost the whole history of the birth and evolution of "an Italian line" in automobile manufacturing. A consistent and original line of development, from the research in aerodynamic forms in the BAT (Berlinetta Aerodinamica Tecnica) prototypes of 1953 to numerous designs for sedans and sports cars for Alfa Romeo, Citroen, Lancia, Ferrari, Fiat, Jaguar, and Lamborghini, passing through some of the most important prototypes in the development of the automobile: Marzal, Navajo, Sibilo, Ramarro, Genesis, Nivola, Blitz, Zer, Karisma, Bertone has always ......