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Editorial

A MESSAGE FROM GIANCARLO PERINI, PUBLISHER.

Car designers around the world, please help us to raise this baby. Make it yours.

Yes, you can!

Through the past five years I have been running a blog dedicated to car design with an experimental approach. I was eager to establish a bridge with the design community and to gain experience on the web.

Now, time has come for a new project with broader goals, focuses and reach.

The goal is to establish a very lively «Café littéraire» where professional designers, design educators and students, car and design enthusiasts meet, show their ideas, discuss design matters and trends, contribute with their own reports and stories to the development of a modern design culture, with past experiences and inputs from different cultures.

Please subscribe to our " Newsletter" to keep up with the progress Automotive Design Club International.

And, please, invite all your friends to join us, here and now.

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Land-Rover-Discovery-Sport-2014-31-cut

Land Rover has revealed the new Discovery Sport, the world’s most versatile and capable premium compact SUV, says the camaker.

The first member of the new Discovery family, Discovery Sport, features 5+2 seating in a footprint no larger than existing 5-seat premium SUVs.

Discovery Sport’s progressive new design approach defines the new Discovery family with optimised volume, proportions and stance. Its design leadership combines with engineering integrity to result in a dynamic profile, the ultimate use of interior space and 5+2 seating configurability.

“Our challenge has been to combine premium design with exceptional versatility; the two attributes must work in harmony,” said Gerry McGovern, Land Rover Design Director and Chief Creative Officer. “I’m proud to say we’ve achieved that; Discovery Sport’s dynamic design will resonate on an emotional level with consumers, and this vehicle is more versatile than any other premium compact SUV on the market.”

Land Rover digitally revealed the new Discovery Sport at Spaceport America in New Mexico, USA, also launching the Land Rover Galactic Discovery competition. Four friends are set to win a once-in-a-lifetime trip to space with Land Rover’s global partner, Virgin Galactic as part of an innovative digital competition at www.landrover.com/gotospace.

 

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