Daihatsu Unveils new generation Copen.
Daihatsu has undergone a full model change for its COPEN ultra compact convertible two-seater sports. The new generation introduces a new “design strategy” banking on alternative styles that actually dress the car structure with different body panels. This is in order to «provide customers with new value for mini vehicles, such as impressive driving performance and vehicles that allow the driver to express individuality».
Daihatsu has indeed opted for a new perspective and new approach for of both development/production and operation.
The project call for a common framework structure, called D-Frame, to be equipped with alternative interior and exterior components.
Following the Smart concept, Daihatsu has reversed the idea that it is difficult to change a car’s design after purchase, and is enabling customers to make such change in line with their preferences, even after purchase. By taking the outer body panel as a group of 13 separate resin components, owners can dramatically change the look of the Copen.
This requires a dedicated Copen factory, also developed as an open facility designed to be a familiar and friendly environment for Copen customers.
The car and its design are indeed part of an experimental marketing program that will allow buyer to “assemble” their tailor-made minimalist sport car with the support of the Copen specialists under the promotional claim: “Love Local by Copen”.
At launch time Daihatsu is proposing the first design option under the name of Copen Robe (to express how the resin outer body panel for the framework is worn like a robe, which is the French word for clothes, costume, or outfit) and is showing an alternative design tentatively named Copen X Model that is planned for sale this fall. On its turn the Copen Robe comes with two alternative front designs.