Every time we hear about the disappearance of a great name in the car industry it hurts. Of course there is the loss of employment, but for us – so called automobile enthusiasts – it is also a loss of an old friend.
When I read about Bertone going to bankruptcy it hurt, and when I began to go trough all the beautiful cars they had designed and built and of which I have driven almost all, it was like loosing a good friend.
I cannot imagine what will happen to the name Bertone. One just has to hope that Nuccio will find a way to keep the brand-name alive, and not sell it to some Indian or Korean company.
This is an opportunity for the Italian government to jump in a try to keep the trade-mark in the country where it was born and where it grew into one of the most respected names in car design, especially the top range sports cars.