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GMC-YUKON-DENALIHow Do They Dare!

I was about to file a story on a different subject when into my mail box landed a press release from General Motors which title sounded (to me) a bit suspicious but certainly intriguing.
Its mentioned two words that rarely go well together: beauty and big. I looked into the press release and this is it:
Now, I am sure there was no intention to insult me or anybody else but in a way it does. Beyond the constitutional right of speech, how can anyone call this massive accumulation of SUV-MPV and chrome a beauty?

  • GMC-YUKON-BIG-IS-BEAUTIFUL
  • GMC-YUKON-BIG-IS-BEAUTIFUL
    GMC-YUKON-BIG-IS-BEAUTIFUL


    To me it sounds as a poor attempt to say I have no sense of proportions, of aesthetics, of balance. In other words that I have never been exposed to any sort of form of civilization. If this is beauty what do we need designers for?
    We know the answer.
    The right question should probably be «what do we need press release writers for?».

     

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