Why we love the Concorso d’Eleganza at Villa d’Este.
If you may wonder why we are posting so many stories from the Concorso you well deserve an explanation.
Yes, we do love the Concorso. However that has nothing to do with nationalities, organisers, participants and venue, although they play a fundamental role to make such a nice event and a beautiful work place for design enthusiasts and writer, as we are.
We love because of facts. First: we can see cars in their natural (though privileged) environment. They sit on the ground, rather than on high platform. They are to be seen in and in daylight and not under thousand of lamps providing all sorts of artificial light. They are more beautiful to photograph with their natural reflections and there is not that wild and increasingly more uncivilized crowd of visitors of all professions putting the cars on siege.
So far for the quality of our work as reporters.
A short story of the Alfa Romeo 6C 1750 GS styled by Mario Revelli de Beaumont.
What sophisticated car collector Corrado Lopresto has presented the latest Concorso d’Eleganza at Villa d’Este comes with a story heard many times and yet always fantastic. A story of loves for speed, creativity and beauty that is 83 yeas old and will live for many more years.
All the Winners at the 2014 «Concorso d’Eleganza di Villa d’Este».
Many awards have been delivered on the final days of the 2014 Concorso d’Eleganza di Villa d’Este» but with no doubt the supreme and outstanding winner was the unique Alfa Romeo 6C 1750 GS Spider built in 1931 and brought back to life by famous Italian classic car collector Corrado Lopresto.
His spectacular open-air two seater was immediately awarded the Coppa d’Oro top-prize from the selected public invited to Villa d’Este on the first day and went on to win the same honour next day from the paying public at Villa Erba.
SO WHAT'S IN A NAME...
As a vegetarian, I was more than a little concerned some years back when a (short lived) trend seemed to be emerging with regard to "crossing" one species of fruit with another and giving it some new fictional (marketing) name. Whilst unaware of it at the time, this was perhaps one of the first deployments of a "niche" segment strategy, where the gullible shopper would buy a kilo of this and a kilo of that as well as a kilo of thas if not thit...
This can, of course, all back fire with the less gullible family provider buying only thit if not thas. But the seed of thought had been sewn, if not thrown before swine, for it got me thinking about the progressive detachment that seems to have crept into the "science" of product branding, not only in the recent scandals surrounding meat product content and description (as I said, I am vegetarian, so don't come cry on my shoulder), but in the automotive world of tight suited marketing savvy and the still all important badge identity stakes.
The i8 Concept
The BMW i8 began with the launch of Project I, the reinvention of urban mobility. Everything about this car is designed to be functional and nimble. The extensive use of lightweight materials from the ultra-thin seats to the flat screen instrument panel makes this vehicle look void of anything that suggests it’s not responsive. All of this is made possible to increased use of polycarbonates, carbon fibre and other exotic materials. The car was designed as a model for fuel efficiency and a showcase for BMW’s utilization of cutting edge technology.
The extensive use of glass, from the doors, engine bay, panoramic roof and decklid is especially intriguing. The shapes are very expansive, curvy and seem to showcase glass as a structural element.
ALFA ROMEO WINS AGAIN THE COPPA D'ORO AWARD AT VILLA D'ESTE.
Once again an Alfa Romeo has won the most important award at the Villa D'Este Concorso d'Eleganza, the one attributed by a public referendum at Villa D'Este. The Coppa d'Oro award is the original prix awarded at Villa d'Este since its first edition.
The public is not a crowd of people with access to the venue but only car collectors and guests from around the world invited by the organisers. Among them a significant number of journalists.
The winning car was presented by Mr. Corrado Lopresto who has a passion for collecting Italian historic cars and Villa D'Este awards. His winning car this time is a 1931 Alfa Romeo 6C 1750 GS, originally build by Zagato but subsequently entirely redesigned by a high-tech company (for those times) that is not renowned at all. The new body is indeed by Aprile which had home in Savona, Italy. The design of this beauty is credited to the talented and passionate Conte Mario Revelli de Beaumont.