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Editorial

A MESSAGE FROM GIANCARLO PERINI, PUBLISHER.

Car designers around the world, please help us to raise this baby. Make it yours.

Yes, you can!

Through the past five years I have been running a blog dedicated to car design with an experimental approach. I was eager to establish a bridge with the design community and to gain experience on the web.

Now, time has come for a new project with broader goals, focuses and reach.

The goal is to establish a very lively «Café littéraire» where professional designers, design educators and students, car and design enthusiasts meet, show their ideas, discuss design matters and trends, contribute with their own reports and stories to the development of a modern design culture, with past experiences and inputs from different cultures.

Please subscribe to our " Newsletter" to keep up with the progress Automotive Design Club International.

And, please, invite all your friends to join us, here and now.

Work is in progress. Be part of it!
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Peugeot Milano Design Week

The automotive brand that perfectly matched the challenge of this year Milano Design Week was, in my humble opinion, Peugeot. They presented indeed excellent examples of furniture, design and art, at the right place, the right time, the right spirit.


Excellent examples of avant-garde creativity banking on cultural traditions, natural materials, craftmaship modern technology, artis’t freedom and design discipline.

The French company has indeed an advantage over most of its “colleagues”: their own “Peugeot Design Lab” created in 2012 under the direction of Monsiuer Gilles Vidal, design director of the car brand and now also head of the “Design Lab”.

  • Peugeot-Design-Lab-Onyx-Sculpture-Metorite-&-3D-Printed-Metal-001
  • Peugeot-Design-Lab-Onyx-Sculpture-Metorite-&-3D-Printed-Metal-001
    Peugeot-Design-Lab-Onyx-Sculpture-Metorite-&-3D-Printed-Metal-001


    I would have loved to also see in Milano an exhibition of BMW’S long established, and very productive, DesignworksUSA this year but the BMW Group seems to have missed the chance. Let’s hope they will be there next year.
    The Peugeot Design Lab, an autonoumous department with the company, has created a series of very intriguing and sophisticated “design works” that can be considered unique works-of-art and masterpieces of craftmashift and most updated technologies. They have not been engineered for mass production. They have the potential of becoming “multiples of art” values at prices that are indeed multiples of a popular Peugeot automobile or motorbike. Most spectacular examples: the 135,000 Euro ONYX sofa and the Playel piano which price has not been revealed yet.

  • ONYX-Chair-Bois-Cathedrale-&-3D-Print-Sketch
  • ONYX-Chair-Bois-Cathedrale-&-3D-Print-Sketch
    ONYX-Chair-Bois-Cathedrale-&-3D-Print-Sketch

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