Arts & Design
Giorgetto Giugiaro of Italdesign meets new challenges.
THE ART OF DIGITALIZATION APPLIED TO AN ETRUSCAN MASTERPIECE.
Giorgetto Giugiaro, 76, keeps looking for new challenges and he recently saw a new opportunity to close the circle art-technology-art in the 21st century.
The desire to bring to a wider public many of the unique works of art of which Italy has by large the greatest and richest core the world-over is often restricted by the risking of damaging or destroy them.
Artist Fabian Oefner recently visited Ferrari’s headquarters in Maranello to interpret the latest Ferrari Grand Tourer, the 2015 California T as an art form through his eyes. The resulting video is an exploration of the essence of the California T. It encapsulates the pillars of purposeful design and perpetual innovation that are constants in the creation of all of Ferraris. State of the Art follows Fabian’s journey and his search for inspiration. The California T State of the Art website follows Fabian’s journey and his search for inspiration.
Upcoming videos will feature interviews with industry leaders discussing Ferrari and the Art of Innovation.
The automotive brand that perfectly matched the challenge of this year Milano Design Week was, in my humble opinion, Peugeot. They presented indeed excellent examples of furniture, design and art, at the right place, the right time, the right spirit.
Excellent examples of avant-garde creativity banking on cultural traditions, natural materials, craftmaship modern technology, artis’t freedom and design discipline.
Gilles Vidal, director of Design Peugeot, in charge of the automotive design centre as wel as the Peugeot Design Lab, was in Milano for the Design Week.
In this 3 minutes interview he replies to three questions we have asked him on the occasion and tells the mission of Peugeot Design Lab.
Race and Art Cars.
Here, we are not proposing to discuss if car design is a form or art. That subject has been discussed many times, again and again, and no convincing conclusion has been reached so far, with everyone having his own opinion. Just as it is usual when it comes to a definition of beauty, style and arts.
This time my attention has been stimulated by the images of a “safety car for the MotoGP” championship that BMW has sent out recently. The graphic work is so strong and clear that I ended up liking it so much that I wondered why this works of graphic art are confined to motor racing.
from a company press release.
Cars inspired by balloons, birds, marshmallows and bananas were among the winning designs in the 2014 Toyota Dream Car Art Contest.
More than 1,000 UK youngsters aged eight to 15 took on Toyota’s challenge of designing a car of the future so there was no shortage of colour, creativity and invention.
This year produced highly imaginative ideas for cleaner, safer vehicles that fly, swim, combat floods, and even help babies sleep. Technology was a clear focus, with foldable and colour-changing body panels, touchscreens and remote control via smartphone applications winning the judges’ votes.
Toyota recently held a prize-giving reception for the winners and their families at its Surrey HQ, hosted by Matt Harrison,