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Editorial

A MESSAGE FROM GIANCARLO PERINI, PUBLISHER.

Car designers around the world, please help us to raise this baby. Make it yours.

Yes, you can!

Through the past five years I have been running a blog dedicated to car design with an experimental approach. I was eager to establish a bridge with the design community and to gain experience on the web.

Now, time has come for a new project with broader goals, focuses and reach.

The goal is to establish a very lively «Café littéraire» where professional designers, design educators and students, car and design enthusiasts meet, show their ideas, discuss design matters and trends, contribute with their own reports and stories to the development of a modern design culture, with past experiences and inputs from different cultures.

Please subscribe to our " Newsletter" to keep up with the progress Automotive Design Club International.

And, please, invite all your friends to join us, here and now.

Work is in progress. Be part of it!
Link to comments and suggestions.

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GMC-YUKON-DENALIHow Do They Dare!

I was about to file a story on a different subject when into my mail box landed a press release from General Motors which title sounded (to me) a bit suspicious but certainly intriguing.
Its mentioned two words that rarely go well together: beauty and big. I looked into the press release and this is it:
Now, I am sure there was no intention to insult me or anybody else but in a way it does. Beyond the constitutional right of speech, how can anyone call this massive accumulation of SUV-MPV and chrome a beauty?

  • GMC-YUKON-BIG-IS-BEAUTIFUL
  • GMC-YUKON-BIG-IS-BEAUTIFUL
    GMC-YUKON-BIG-IS-BEAUTIFUL


    To me it sounds as a poor attempt to say I have no sense of proportions, of aesthetics, of balance. In other words that I have never been exposed to any sort of form of civilization. If this is beauty what do we need designers for?
    We know the answer.
    The right question should probably be «what do we need press release writers for?».

     

    e-max.it, posizionamento sui motori